Our Mission
We believe that personal growth isn’t a destination — it’s a daily practice. Yikigai was founded in 2018 with a simple goal: to create practical, honest content that helps people become better versions of themselves. Not through empty motivation, but through actionable advice grounded in real experience.
Our name is inspired by the Japanese concept of “Ikigai” — the intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. We added our own twist because we believe the journey of self-improvement is deeply personal. Your “Yikigai” is uniquely yours.
What We Cover
Yikigai publishes in-depth guides across five core areas of personal development:
- Personal Growth: Building resilience, overcoming procrastination, developing emotional intelligence, and cultivating a growth mindset.
- Health & Fitness: Sleep optimization, nutrition fundamentals, exercise science, and mental health awareness.
- Lifestyle: Minimalism, intentional living, style, and designing a life that aligns with your values.
- Money & Work: Career discovery, productivity, entrepreneurship, and building a meaningful professional life.
- Travel: The psychology of travel, trip preparation, and how exploring the world contributes to personal growth.
Who We Are
[T.A] — Founder & Editor-in-Chief
Tim founded Yikigai in 2018 as a personal hobby, motivated by strong desire to share personal experiences and view on different parts of daily life. Tim leads all editorial content and the site’s creative direction.
Our Editorial Standards
Every article on Yikigai is researched, fact-checked, and written by real people with relevant expertise. We are committed to:
- Accuracy: We cite credible sources and update articles when new information becomes available.
- Transparency: Sponsored content is always clearly labeled. We never let advertisers influence our editorial opinions.
- Inclusivity: Our advice is written for everyone, regardless of background, gender, or circumstances.
Have questions or want to work with us? Reach out at mail@yikigai.com or visit our Contact page.